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Dan Kennedy: Prospecting Sucks

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Dan Kennedy's Program Review Resources provides you with a professionally written reviews or critiques of Dan Kennedy. Below is one review/critique of Dan Kennedy. If you would like to read other reviews, write your own review or read what others are saying then visit the Dan Kennedy online review by www.programcritique.com.

Dan Kennedy has been in the marketing business since the 1970’s

Dan Kennedy has been in the marketing business since the 1970’s. He began his career when most of the tools that today’s marketers use did not exist. He did not have the advantage of technologies such as the Internet, fax machines, 800 numbers and many other things. He defied the limitations to develop several effective marketing methods. Many those methods now have the acceptance as the textbook way of marketing.

 

Dan Kennedy has helped many in boosting their sales through his products. He sold millions of copies of his “Magnetic Marketing product”. This product is applicable to almost all types of business. He has authored several books. Six of Dan’s books are available in bookstores. The most famous among his books is "Prospecting Sucks". While books of other business gurus cost dearly, Dan offers this book for just fewer than $20. He also has a newsletter, which he calls the “No B.S. Newsletter”. He claims that the newsletter tells how to eliminate 'cold prospecting' and build a successful business without much labor. The newsletter comes for a subscription fee of $149.00.

 

Dan Kennedy specializes in Multi-Level Marketing. He is not an expert in Internet marketing. He does not tell how to improve listings in the search engines. Rather, he stresses on attracting people by good writing. He is great at writing effective copies. He can help in achieving a super response rate by writing ‘killer’ copies.

 

Dan Kennedy presents seminars on effective marketing methods. On an average, more than 200,000 people benefit from his seminars. He has presented seminars with other big names in the field including Brian Tracy, Jim Rohn, Tom Hopkins and Zig Ziglar.

 

The biggest complaint against Dan Kennedy is that, he always tries to sell his expensive products to his customers. Whenever one buys a less expensive course or marketing system, he tries to sell a giant back end item costing thousands of dollars.


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