Dan Kennedy
has been in the marketing business since the 1970’s. He began his career when
most of the tools that today’s marketers use did not exist. He did not have the
advantage of technologies such as the Internet, fax machines, 800 numbers and
many other things. He defied the limitations to develop several effective
marketing methods. Many those methods now have the acceptance as the textbook
way of marketing.
Dan Kennedy
has helped many in boosting their sales through his products. He sold millions
of copies of his “Magnetic Marketing product”. This product is
applicable to almost all types of business. He has authored several books. Six
of Dan’s books are available in bookstores. The most famous among his
books is "Prospecting Sucks". While books of other business gurus
cost dearly, Dan offers this book for just fewer than $20. He also has a
newsletter, which he calls the “No B.S. Newsletter”. He claims that the
newsletter tells how to eliminate 'cold prospecting' and build a successful
business without much labor. The newsletter comes for a subscription fee of
$149.00.
Dan Kennedy specializes in Multi-Level Marketing. He is not an expert in Internet
marketing. He does not tell how to improve listings in the search engines.
Rather, he stresses on attracting people by good writing. He is great at
writing effective copies. He can help in achieving a super response rate by
writing ‘killer’ copies.
Dan Kennedy presents seminars on effective marketing methods. On an average, more
than 200,000 people benefit from his seminars. He has presented seminars with
other big names in the field including Brian Tracy, Jim Rohn, Tom Hopkins and
Zig Ziglar.
The biggest complaint against Dan Kennedy is
that, he always tries to sell his expensive products to his customers. Whenever
one buys a less expensive course or marketing system, he tries to sell a giant
back end item costing thousands of dollars.
